InfoMall Blog

Okoroafor Joseph

Business | Tuesday, December 3, 2019



1. Partner with allies.

Marketing partnerships have a number of benefits to push a marketing campaign. For starters, when you collaborate with someone else, you tend to deliver better content. On top of that, marketing partnerships are cheaper to create, they see success more quickly, and expose your brand to a new audience.

2. Collaborate with influencers.

Another way to gain a new audience and extend brand awareness is by collaborating with the top influencers in your industry. There are lots of them on social media.

3. Help customers solve a problem.

Some of the ways you can help customers solve a problem are by creating how-to contents, offering exclusives that make their lives easier, listening/responding to them as per good customer service.

4. Let customers interact with each other. You can do this by creating an online platform or community and then encourage them to join.

5. Experiment with new channels and platforms.

Don't hesitate to try out new channels and platforms to promote your brand. The most efficient platforms these days are Instagram and YouTube.

6. Get employees involved. Let them be your biggest champions and brand advocates.

7. Don't forget about the existing customers.

It is important to obtain new customers if you want your business to grow, but don't forget about the customers you already have.

8. Use big data to target customers.

Big data, these days, help retailers target specific customers.

With all these ways, you can get in touch with consumers before they search for your products or services.


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